Surprise and Delight
Surprise and Delight What do empathy and accountability cost? Nothing. What are they worth? Your future as a brand. Years ago I read the book “Delivering Knock Your Socks Off Service” by Ron Zemke. It was one of those reads that changed me forever and gave me epiphanies I will never forget. The paradigm of serving […]
What Values are Important to You as a Customer?
What Values are Important to You as a Customer? What comes first? Number them in order of importance to you and then I will tell you mine. There are no wrong answers. They are your values. You are the customer. Product Quality/Performance Product performs as promised. Value (price in relation to performance) Price (Low vs […]